At Daystar New Media, we are on a mission to double the power of IT sales with an agile, account-based approach to social media marketing.
We do it by aligning IT company owners and sales teams with marketing tools and strategies to accelerate consistent growth.
Plus, we deliver content to your network using our own MMA (Message, Mechanism, and Algorithm) strategy.
Your customers and prospects have changed the way they buy.
They are talking to IT solution providers much later in their buying process than they used to.
If you aren’t showing up in the early stages – and others are, it is less likely that they will choose you as their IT Solutions partner.
We can change that.
Your social media channels are silent.
Your network growth is stagnant.
Your sales team does the slow, hard work of cold-calling and cold-messaging while working their deals, but it’s not filling the pipeline fast enough.
You don’t have a digital strategy for finding leads or cultivating new relationships.
There is no coordination between marketing and sales.
You are speaking regularly on multiple social media channels.
Your network is growing monthly with people who fit your ideal client profile.
Your sales team is filling the pipeline faster due to increased brand visibility.
You’re implementing a digital strategy that is finding leads and cultivating new relationships.
There is sustained, effective coordination between marketing and sales.
We help IT Channel Partners, Managed Service Providers, and B2B cybersecurity companies build more lucrative businesses through consistent network growth and strategic digital communication so they can:
build their long-term pipeline faster increase near-term revenueimprove the efficiency and effectiveness of the sales process.
If that’s you (IT Channel Partners, Managed Service Providers, and B2B cybersecurity companies), when it comes to your business, I know you want to keep your sales team focused on the deals in hand while also keeping the pipeline full.
In order to do that, you need a marketing system that grows your network into real relationships with your brand. Your current marketing work isn’t accomplishing that.
We understand how overwhelming and vulnerable it can be to put your brand out there, always be communicating across multiple social channels, and, on top of that, integrate the sales team into the process. We’ll guide you and your team through the process, minimizing your marketing workload and maximizing your marketing benefits.
You deserve a marketing strategy that provides a steady pipeline, supports an effective and efficient sales process, and influences revenue growth.
SCHEDULE A MEETING with us today to learn how we can work together to take your company from a struggling marketer experience to a company with increased brand awareness, revenue, and market share.
Michelle Cullison
With over 20 years of experience in digital marketing in the professional services industry, Michelle will guide your team through strategy development, branded content planning, and network growth using an agile account-based approach. She will lead the Daystar VA team to deliver full-service (Done For You) social media marketing. Certifications: Certified Scrum Master
Gerald Cullison
With over 20 years of experience in IT support and sales, Gerald has an in-depth understanding of the VAR and Channel Partner Business. He will guide the technical content planning and sales/marketing alignment process. Sales Certifications: HPE Hybrid Cloud, Zerto, Dell Datacenter, Nutanix, and Veeam.
Since we’ve been working with Daystar New Media, we’ve more than doubled our number of followers on LinkedIn and we continue to grow our network of clients and prospective clients every month. We’re consistently sharing messaging that elevates our brand and communicates the value we deliver. Our posts are now reaching 10-15K people each month organically. Our brand presence is now unified across 3 social channels and on the customer-facing team member LinkedIn profiles. This effort has people asking about our company’s growth, success, and how they can be a part of it.
-Tony Romanos, LATG
