The best analog watch for telling time is the one with the best contrast between face and hands.
Contrast in a business context is DIFFERENTIATION.
It’s what sets you apart from the competition.
The more clarity you have about what makes you different, the more power you have to draw your ideal clients to you.
Here are some questions to consider or revisit when working on a differentiation strategy:
💡 What is your story as a company?
💡 Evaluate your strengths as a team. How does this uniquely serve your client base?
💡 Is there a specific customer experience you strive to deliver as a company?
💡 Look at your social media profiles, platforms, and website: If someone was trying to refer you, would it be clear WHO you serve?
At Daystar New Media, we help IT Company owners and leaders find their unique differentiators and communicate them consistently over time and across platforms.
