No matter your IT company’s age, whether 20+ years, two years, or two months, you have a story to tell. Some founders share their experiences in books while others opt for long-form videos and website About Us pages.  Certainly, we support those methods, but we’ve found one of the best ways to get your business story in front of more of the right people is in 100 little stories shared over time.

You’ve heard the saying, You eat an elephant one bite at a time.  In the same way, think of your business and brand as the elephant you’re wanting your prospective clients to consume.  Bite-sized chunks are the best way.  Attention spans are perhaps shorter than ever, so small bites are the best way to accommodate that reality.  Also, repetition is key when wanting to get someone’s attention.  Repeatedly getting in front of your prospective clients with “little stories” will help etch your business and brand into their memory.  The goal is that they know, like, and trust you so they’ll buy, repeat, and refer.  100 little stories is part of the important path to know, like, and trust.  Our job is to partner with you to help make that happen.  Partners have a vested interest in your business and brand.  They have “skin in the game.”

At Daystar New Media, we capture your stories through ongoing conversations with your team. We share them as pictures, short videos, and engaging copy on social networks where your customers spend time. These sales-aligned stories make your brand known on a personal level. That’s where trust is built.

At Daystar New Media, we offer sales-aligned social media marketing for IT companies. We’re here to help you share your unique story through 100 little stories that can make a big impact.

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