Blog

The Voice of Daystar New Media

100 Little Stories, One Big Impact

No matter your IT company’s age – 20+ years, two years, or two months – you have a story to tell. Some founders share their experiences in books. Others opt for long-form videos and website About Us pages. We support

Read More »
Grow your network

The buying process has changed. Customers are talking to IT solution providers much later in their buying process than they used to. If you aren’t showing up in the early stages to make a connection – and others are, it

Read More »
What makes your company unique?

Fingerprints have long been a unique identifier of individuals. They are developed at about 24 weeks in the womb and remain the same till death! In the late 1700s, student researchers scraped off the edges of their fingerprints to determine

Read More »
Find, use, and scale your voice

Founders and Owners use their voice and vision daily to lead their teams, but sometimes they “lose their voice” over time in the marketplace. Your voice and vision got you to where you are today. Put it to work again

Read More »
Who is catching for you?

Like many, our weekend was full of baseball! We cheered our 9-year-old grandson on the mound during his first All-Stars experience, and we cheered for LSU on Saturday and Sunday through the highs and the lows. We’ll do it again

Read More »
Social Media Marketing lays the foundation for AB Marketing.
Social media and AB marketing make the best partners! 

Sharing high-value content consistently on social media lays the foundation for building business relationships. Account-based marketing (AB Marketing) helps your business work and communicate with accounts that fit your ideal client profile. These strategies, when used together, provide the perfect

Read More »
The value of values
The Value of Values

The Value of Values Have you forgotten who you are? It’s easy to do. They say the devil’s in the details, and we think they’re right! There are proposals to complete, customers to check on, emails, messages,  voicemails to reply

Read More »
Picture of Michelle Cullison

Michelle Cullison

Founder | Digital Marketing Strategist | Scrum Master