Blog

The Voice of Daystar New Media

AI For Images!

Creating the right images or videos to support our clients’ messaging is a big part of what we do each day at Daystar New Media. Yesterday, OpenAI began inviting 1 million users to try DALL-E,  a new AI system that can create

Read More »
CONTRAST

The best analog watch for telling time is the one with the best contrast between face and hands. Contrast in a business context is DIFFERENTIATION. It’s what sets you apart from the competition. The more clarity you have about what

Read More »
What Differentiates You?
The Art and Science of Business Differentiation

We communicate who we are in business by sharing product/service information (specifications and benefits), company size, revenue, certifications, years of expertise, and customer testimonials and success stories. This kind of information is (or should be) hard data, factual, and scientific.

Read More »
Digital Foundations Matter

In Southeast Louisiana, we have a problem called subsidence – the sinking or settling of the ground surface. This problem requires us to regularly fill in our yards with dirt or they will be lower (a lot lower) than when

Read More »
Picture of Michelle Cullison

Michelle Cullison

Founder | Digital Marketing Strategist | Scrum Master