About Us

Many IT companies struggle to execute an effective marketing strategy. That’s where we come in.

At Daystar New Media, we are experts in B2B digital marketing strategy and services for IT, Telecom, and SaaS companies. Our deep industry knowledge and creative expertise allow us to craft effective strategies that align with your goals. We believe in a foundation-driven approach to ensure clarity about your ideal client, core message, competitive landscape, and brand positioning before employing tactics.

Each client retainer partnership begins with our Foundation Program, a focused process that includes in-depth interviews, market research, and competitive analysis to assess your brand’s strengths and audience needs. This foundational step ensures that every action we take—from crafting engaging social content to executing precise SEO strategies—is aligned with your goals and grounded in a clear plan.

Our commitment is simple: to help technology companies find and be found by their ideal clients and build relationships that lead to sales.

The Leadership Team

Michelle Cullison

Founder

Michelle Cullison

With over 24 years of experience in digital marketing in the professional services industry, Michelle will guide your team through strategy development, branded content planning, and network growth using an agile account-based approach. She will lead the Daystar VA team to deliver full-service (Done For You) digital marketing.

Gerald Cullison

Co-Owner

Gerald Cullison

With over 20 years of experience in IT support and sales, Gerald has an in-depth understanding of the VAR and Channel Partner Business. He will guide the technical content planning and sales/marketing alignment process. Sales Certifications: HPE Hybrid Cloud, Zerto, Dell Datacenter, Nutanix, and Veeam.

Why Choose Us?

With deep roots in the IT industry, our team understands the nuances of tech-focused audiences and the demands of today’s digital landscape. We combine industry knowledge, creative expertise, and a data-driven mindset to produce effective sales-aligned marketing strategies.Whether you’re looking to boost your social media presence, improve search rankings, or enhance your overall digital strategy, Daystar New Media offers personalized, powerful solutions designed to elevate your brand, showcase your expertise, and authentically connect you with your audience.

SCHEDULE A MEETING today to discuss your marketing goals and learn how we can help you reach them.

What Clients Say

Since we’ve been working with Daystar New Media, we’ve more than doubled our number of followers on LinkedIn and we continue to grow our network of clients and prospective clients every month. We’re consistently sharing messaging that elevates our brand and communicates the value we deliver. Our posts are now reaching 10-15K people each month organically. Our brand presence is now unified across 3 social channels and on the customer-facing team member LinkedIn profiles. This effort has people asking about our company’s growth, success, and how they can be a part of it. 

-Tony Romanos, LATG

Ready to Learn about transforming Your B2B Marketing?

OUR 30-MINUTE INTRO CALL IS THE PLACE TO START.