Big data isn’t just for tech giants anymore.
With AI, even small businesses can cost-effectively gather and analyze data to make more informed decisions.
👉 Deep Dive into Data
Simplified AI can process mountains of data in minutes, uncovering patterns and trends that help small businesses better understand their customers, markets, and opportunities.
👉 We Turned Client Interviews into Golden Insights
As part of our marketing strategy development process, we offer client interviews. We work as the third party, asking questions to understand their experience with our clients throughout their customer journey: Know, Like, Trust, Buy, Repeat, and Refer. This year, we added a private AI assistant to analyze the data.
It was GOLDEN.
Individual Analysis:
Uncovered specific pain points, priorities, and preferences in seconds, formatted the data in a report that is easy to read and includes recommendations for actions to improve the customer experience at different points in the customer journey. Added Bonus: AI compiled beautiful and accurate testimonials from the transcript.
Group Analysis:
We identified company strengths from an overall client perspective and have quotes to back up those claims to strength. Also, we had AI find all the keywords the clients commonly used. We now know what keywords to use more often in our marketing and what terms require more education if we continue to use them. Whether personalizing your customer experience or refining your social media strategy, AI can rapidly speed up your data collection and analysis, bringing insights that you, as a busy small business owner, might miss or never find the time to obtain.
At Daystar New Media, Inc., we use AI to help small B2B IT businesses gain insights to compete and win. To learn more about our strategy development services.
💡 Pro Tip: Start small—use AI tools to analyze existing data (even client feedback or interviews). We recommend using a paid account on Claude for data analysis by Anthropic because of their commitment to privacy.
What’s your favorite way to use AI in your business?
