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IT Marketing Trends for 2025

The October 2024 edition of The IT Marketing Edge focused on 2025 IT marketing trends.  Michelle and Gerald Cullison discussed the key marketing trends for IT companies as they prepare for 2025. They explored the impact of AI on content marketing, the growing importance of video content, the necessity of personalization in marketing strategies, and the challenges posed by the pay-to-play social media landscape. The discussion emphasized innovative strategies that IT companies can adopt to remain competitive in a rapidly evolving marketing environment.

Key takeaways from IT Marketing Trends:

• AI is revolutionizing content marketing by enabling personalized and scalable content creation.
• Video content has become the dominant form of communication in marketing.
• Personalization is essential for meeting customer expectations in B2B marketing.
• Smaller businesses can leverage data segmentation for personalized marketing efforts.
• Sales Navigator on LinkedIn is a valuable tool for identifying ideal clients.
• Repurposing content using AI can enhance marketing efficiency.
• Engagement rates on social media can be improved through vertical video content.
• Organic reach on social media is declining, necessitating a shift to paid strategies.
• Creating landing pages tailored to specific audience segments can improve SEO and engagement.
• Continuous adaptation to new marketing trends is crucial for IT companies.

Important quotes:

• “AI is enabling companies to create personalized content fast.”
• “Video is king in this season.”
• “Personalization is transforming the way customers buy.”

View the video here:

Chapters

00:00 Introduction to 2025 IT Marketing Trends

01:19 AI’s Transformative Role in Content Marketing

07:01 The Rise of Video Content in Marketing

11:39 Personalization in Marketing: Meeting Customer Needs

18:06 Navigating the Pay-to-Play Social Media Landscape

Daystar New Media provides sales-aligned marketing strategy and services for IT, Telecom, and SaaS companies. If you have any questions or are ready to discuss your marketing needs, reach out to Gerald or Michelle on LinkedIn or schedule a meeting.

The IT Marketing Edge is a monthly event, and we hope you’ll join us every month.