The marriage of SEO and AI is changing the way we present SEO strategies to our clients! Working with Claude (more below), we took raw SEO performance data (such as 210% YoY growth in clicks on brand searches) and transformed
What do you think about multiverses? This was the opening question from my 25-year-old son at lunch last week. He had just read about Willow, the new computer chip by Google, that solves problems in 5 minutes that today’s supercomputers
Big data isn’t just for tech giants anymore. With AI, even small businesses can cost-effectively gather and analyze data to make more informed decisions. 👉 Deep Dive into Data Simplified AI can process mountains of data in minutes, uncovering patterns
Third-party client interviews reveal honest, unfiltered feedback, including testimonials you meant to get and keywords you didn’t think to use. You want more clients like your best clients. Knowing what your best clients think is invaluable in growing your business.
IT Marketing Trends for 2025 The October 2024 edition of The IT Marketing Edge focused on 2025 IT marketing trends. Michelle and Gerald Cullison discussed the key marketing trends for IT companies as they prepare for 2025. They explored the
Attention IT Company Owners, Founders, and C-Suite Leaders! Join Michelle Cullison, Founder of Daystar New Media, in this powerful session as she walks you through a proven strategic marketing framework to align your business goals with effective marketing tactics. From
Synergy is the interaction or cooperation of two or more organizations, substances, or other agents to produce a combined effect greater than the sum of their separate effects. B2B marketing synergy is the interaction or cooperation of Sales and Marketing.
Are you using AI in your day-to-day work life? I use numerous AI tools several times a day and sometimes for hours. My first tool was Grammarly, named by Fast Company as one of the World’s Most Innovative AI Companies!
No matter your IT company’s age, whether 20+ years, two years, or two months, you have a story to tell. Some founders share their experiences in books while others opt for long-form videos and website About Us pages. Certainly, we
The buying process has changed. Customers are talking to IT solution providers much later in their buying process than they used to. If you aren’t showing up in the early stages to make a connection – and others are, it
Founder | Digital Marketing Strategist | Scrum Master
