IT Marketing Trends for 2025 The October 2024 edition of The IT Marketing Edge focused on 2025 IT marketing trends. Michelle and Gerald Cullison discussed the key marketing trends for IT companies as they prepare for 2025. They explored the
Attention IT Company Owners, Founders, and C-Suite Leaders! Join Michelle Cullison, Founder of Daystar New Media, in this powerful session as she walks you through a proven strategic marketing framework to align your business goals with effective marketing tactics. From
Synergy is the interaction or cooperation of two or more organizations, substances, or other agents to produce a combined effect greater than the sum of their separate effects. B2B marketing synergy is the interaction or cooperation of Sales and Marketing.
Are you using AI in your day-to-day work life? I use numerous AI tools several times a day and sometimes for hours. My first AI tool was Grammarly, named by Fast Company as one of the World’s Most Innovative AI
No matter your IT company’s age – 20+ years, two years, or two months – you have a story to tell. Some founders share their experiences in books. Others opt for long-form videos and website About Us pages. We support
The buying process has changed. Customers are talking to IT solution providers much later in their buying process than they used to. If you aren’t showing up in the early stages to make a connection – and others are, it
Fingerprints have long been a unique identifier of individuals. They are developed at about 24 weeks in the womb and remain the same till death! In the late 1700s, student researchers scraped off the edges of their fingerprints to determine
Founders and Owners use their voice and vision daily to lead their teams, but sometimes they “lose their voice” over time in the marketplace. Your voice and vision got you to where you are today. Put it to work again
Like many, our weekend was full of baseball! We cheered our 9-year-old grandson on the mound during his first All-Stars experience, and we cheered for LSU on Saturday and Sunday through the highs and the lows. We’ll do it again
Do you have a 🚀 mission-minded marketing strategy?🚀 It starts with thinking about where your mission has been accomplished in your business. Look for the client success stories and how they are tied to your mission. A powerful story, like
Founder | Digital Marketing Strategist | Scrum Master
