What You’ll Learn:
In this video, Michelle highlights the crucial role that a marketing framework plays in your success. She identifies common challenges IT companies face—such as struggling with visibility, generating leads, and aligning sales with marketing efforts. Michelle outlines how a sales-driven digital marketing strategy can unlock new business opportunities, especially as competition and market dynamics evolve.
Key Insights:
- Start with Strategy
Begin by identifying your ideal client and crafting messaging that resonates. Michelle stresses that understanding your audience is the foundation of successful marketing. - Know Your Competitors
Standing out in a crowded market requires clear differentiation. Michelle emphasizes the importance of understanding your competitors and refining your core messaging. - Evaluate & Benchmark Your Digital Presence
Before diving into new marketing tactics, assess your current digital assets and marketing position to ensure you’re starting from a place of strength.
Overcoming Common IT Marketing Challenges:
- Lack of Differentiation
In a competitive landscape, it’s critical to define what sets you apart. Michelle provides examples from managed service and SaaS companies to illustrate how differentiation leads to success. - Unclear Ideal Client
Many IT companies have deep expertise but struggle to pinpoint their target audience. Michelle explains how identifying and targeting the right clients can significantly enhance marketing efforts. - Channel Complexity
For IT resellers and service providers in the channel who sell many things to all kinds of businesses, marketing can be overwhelming internally and confusing to prospects. Michelle outlines tailored tactics to overcome this barrier.
Solutions and Tactics:
Michelle wraps up with actionable marketing strategies for three common IT business types: MSPs, SaaS, Software Developers, and Technology Advisors in the Channel. These strategies form the backbone of a successful and scalable digital presence.
If you’re ready to boost your IT company’s growth, this session is a must-watch!
When you’re ready to talk about your marketing goals and needs and how Daystar New Media can help, book a meeting with Michelle.
