I just discovered I’m a neophiliac! 😀 Are you? According to Gartner for IT, neophiliacs are naturally curious and attracted to new things. They seek to explore and find new ways to create value. Gartner says it’s the #1 Characteristic
Sharing high-value content consistently on social media lays the foundation for building business relationships. Account-based marketing (AB Marketing) helps your business work and communicate with accounts that fit your ideal client profile. These strategies, when used together, provide the perfect
The Value of Values Have you forgotten who you are? It’s easy to do. They say the devil’s in the details, and we think they’re right! There are proposals to complete, customers to check on, emails, messages, voicemails to reply
Creating the right images or videos to support our clients’ messaging is a big part of what we do each day at Daystar New Media. Yesterday, OpenAI began inviting 1 million users to try DALL-E, a new AI system that can create
The best analog watch for telling time is the one with the best contrast between face and hands. Contrast in a business context is DIFFERENTIATION. It’s what sets you apart from the competition. The more clarity you have about what
We communicate who we are in business by sharing product/service information (specifications and benefits), company size, revenue, certifications, years of expertise, and customer testimonials and success stories. This kind of information is (or should be) hard data, factual, and scientific.
Leadership has always been developed through conflict. If there isn’t a conflict or an obstacle, there’s no need for a leader. What’s different now is the 24/7/365 public nature of leadership that is driven by the digital nature of our
In Southeast Louisiana, we have a problem called subsidence – the sinking or settling of the ground surface. This problem requires us to regularly fill in our yards with dirt or they will be lower (a lot lower) than when
Founder | Digital Marketing Strategist | Scrum Master
